Motel wins N Brown creative account

Agency will be responsible for NBrown’s JD Williams, Simply Be and Jacamo brands.

Online retailer N Brown has picked Motel to take on its creative account following a competitive pitch.

Motel will be responsible for the JD Williams, Simply Be and Jacamo brands and work with the in-house teams to create “memorable and impactful campaigns”.

The review was handled by AAR and Motel pitched against Brave Spark, Above & Beyond and incumbent House 337.

N Brown said Motel “demonstrated a clear passion for N Brown’s strategic brands” and that the indie would help the business on its next phase of growth.

The appointment is part of N Brown’s developing marketing activity, which includes better use of first-party data and investment in its loyalty programmes.

N Brown previously worked with creative agency Odd, which then merged with Engine to become House 337. House 337 continued to work with N Brown and has produced a series of idents for JD Williams' sponsorship of ITV’s My Mum,Your Dad. The agency has also made campaigns like “Admit it, this age thing suits you” for JD Williams and “Serious about shape” for Simply Be.

Sam Walker, group marketing and creative director at N Brown, said: “As we continue to innovate and focus on bringing to life the areas that make our brands unique, we have developed strong creative platforms for Jacamo, JD Williams and Simply Be which we’re incredibly proud of.

“This wouldn’t have been possible without the team at House 337, and we’d like to thank them for the amazing work produced across all three brands to bring to life our unique propositions.”

Walker added: “We received an incredibly strong set of responses, and it was a hard-fought pitch process that eventually led us to choosing Motel as our partner.

“We’re delighted to be moving forward with Motel as we work to create inspiring new campaigns for our customers. As we enter this next phase, we’re confident that our partnership will allow us to connect further with our customers, serve the under-served and continue to democratise fashion.”

N Brown's media planning and buying is handled by the7stars.


September 06, 2024