Motel’s five wins propel it into the creative table in fourth place 

UK new-business rankings:
November 2024

Motel has entered Campaign’s UK creative new-business table in fourth place due to winning accounts for greek yoghurt brand Fage, PlayOjo, HCA Healthcare, N Brown and The Financial Times’ commercial division, worth a total of £22.1m in billings.

VCCP kept the top spot with £48.8m worth of account wins so far in 2024, and the same went for Leo Burnett, which held onto second place thanks to its B&Q and Vodafone wins.

TMW Unlimited, Quiet Storm and Otherway each moved down the table by one place owing to Motel’s inclusion this week.

On the media side, Publicis retained the number one side with £480.6m worth of billings across its L’Oréal and Sky account wins.

Group M held on to second place too, as did PHD with £208.1m and £140.3m worth of billings across their account wins respectively.

Newcomers to the media rankings were Bountiful Cow and Havas Media Network.

Bountiful Cow, which is owned by the7stars, won Wren’s combined media and creative account, taking it to ninth place with £20.5m worth of media billings.

Havas Media Network, meanwhile, overtook MG OMD in seventh place with £42m worth of billings, thanks to wins such as Penguin, Ocado and The University of Law.


November 18, 2024