Klarna "Myth buster" by Motel Company

Klarna shows its true colours through an interactive campaign featuring designs by artist Ignasi Monreal.

After seeing a rise in the number of misconceptions about its offer, Klarna has taken an "unapologetic approach" to answer questions on everything from its brand to average user age and even the company name. It enlisted Monreal to create a series of artworks, each based upon a misconception about the brand.

The murals were digitally designed by the artist in his studio in Rome and are running in London, Manchester, Liverpool and Birmingham.

Each mural contains a QR code that when scanned leads to an online experience – for each piece a myth-busting challenge is posed with the answers hidden within the digital art.

The campaign was created by Neda Shadanlou.


May 2021